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Customer/Transaction Insight

Prognos Customer/ Transaction Insight positions the customer squarely at the center of the day to day decision making for a retailer. In this hyper-competitive environment where brand loyalty is continually eroding, driving retail decisions through a deeper understanding of your shopper is the only way to differentiate and succeed.

The Industry tested Customer/ Transaction Insight from Prognos offers:

Customer, store and product segmenting approaches that allow the retailer to connect shopping behavior with the demographic or psychographic-based causes of behavior.
Segmentation profiling to identify customer, store and product segments or combinations with maximum opportunity.
Category Profiling by customer and store segments leading to practiced:
Identification of the core assortment.
Assignment of roles for items.
Recommendation of an optimal pricing strategy by item.
Identification of optimal shelf space allocation by category.
Assessment of price sensitivity.
Analysis of response to various promotion vehicles.
Predictions of the effect of marketing activities (circular, email, social media and direct marketing mailers) on segments with maximum opportunity.
Recommended changes to marketing activity so that offers made through your various marketing vehicles are coordinated, relevant and profitable.
A positive feedback loop that iteratively measures and improves the effect of recommended changes within shelf space allocation, assortment/role, pricing strategy and marketing mix.

Prognos strength in these areas stem from our belief that sustained success is gained through a closed loop project delivery approach that emphasizes people, process and technology.

Our results, through experience implementing retail solutions, speaks for itself.

"Prognos demonstrated true analytical thought leadership in solving a very challenging shopper targeting problem for us. We value their creativity and reliability greatly."
- Director, Loyalty Programs, Large North American Grocery Retailer



Case Studies