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Retail Promotion Effectiveness

Many promotional decisions made by retailers are driven exclusively by deal money and/or supplier recommendations. Retailers would like to distance themselves from this model to gain more control over the process and better manage their category strategy along with the customer experience. However, these deals contribute millions of dollars to the bottom line and their elimination is not an option.

By better understanding the effectiveness of each promotion, the retailer can advantageously work with suppliers to tailor the most effective promotions to drive additional business.

The Retail Promotion Effectiveness solution from Prognos gives retailers visibility into the factors that influence the effectiveness of all promotions. This allows the retailer to make the right decision about the right products to promote through the right channel, using promotional vehicles and understanding the required inventory levels.

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